Why your Ocala business needs local SEO
The city of Ocala has been a popular destination for new residents and according to the numbers, it doesn’t look like its slowing down anytime soon. A recent article came out by the Long News Journal online and it mentioned that Ocala, Florida will be one of the fastest growing cities to come by 2060.
What exactly does this mean for Ocala business owners? With the current Ocala population sitting just over 64,000 in 2022, there is a limitless opportunity for local business owners right now and I will explain why.
Local SEO is becoming more of a game changer in today’s market. Whether you have a physical brick and mortar location or you have an office at home and you are a service based business, local SEO allows your business to connect even better with customers in the Ocala and surrounding areas. A fun fact I’ll throw in is 81 percent of customers in the United States now use Google to asses local businesses whether they’re looking to purchase a product or in the need of a service, they turn to Google for answers.
What is local SEO and how does it work?
Local SEO is a method for search engine optimization that helps your Ocala business show up in local search results. Referring to Google, that means getting your business to appear on the local map packs that are located to the right of the page when you search for a place or business.
Let me give you an example. You are in the need of new tires for your vehicle and you want to find out who to go to. You simply do a Google search for “tire shop near me” or “tire shop Ocala” and Google delivers the results of three businesses there at the top. Odds are you’re going to call the first business that is listed there on the local map pack. And so what the first business you called doesn’t pick up, 99.9% of the time you go down the list and call the second business in line. That’s why it’s important to get your business ranked in that three map pack. When a customer is searching for something local, Google knows that the intent is local and it gives you a list of local results.
Local SEO places your business in the center of attention. It allows customers in Ocala to see your product or services through search and it makes you competitive in your industry. Taking advantage of local SEO will put you in the game against your competition because without it, you won’t even be a consideration.
How can local SEO benefit my business?
The beauty of performing local SEO for your Ocala based business has lots of upside to it. First and foremost, it increases your online visibility. It doesn’t matter how beautifully designed your website is, if people can’t find you on Google or search engines then there’s no point. But when customers make a local search for their area, you want them to find you. And when people find you online, the more calls you will get. That is how online visibility works.
Now let’s talk about another benefit called increased foot traffic. This is geared more towards businesses in Ocala that have an actual store front or office space that allows customers to walk-in. With proper local SEO techniques and having your correct business address listed correctly on your Google profile, you may expect a large amount of foot traffic coming through your doors once you’re ranked in the top 3 Google map pack. For example, if you have a local dog grooming salon that allows walk-ins with no appointment needed and a customer Google’s “dog groomer salon near me”, they are going to look for your address on your Google profile and click for directions.
Having those days when your phone doesn’t stop ringing can be exciting. Some may think overwhelming but I think it just means more opportunity for revenue. A lot of businesses in Ocala are service based only and don’t have a brick and mortar for customers to walk into. That is ok because you get business primarily by answering your phone. Well when your business is ranked in front of your competition for local searches, you can expect to see a massive increase in phone calls everyday. Maintaining that top 3 position on the Google map back is super important because like I touched on earlier, customers are going to call the first on that list and work their way down.
How much should you expect to pay for local SEO?
Unfortunately, there isn’t a set price on monthly SEO packages because every market and industries competition works differently. Let’s look at an example. An Ocala lawn care business is pretty saturated in this area as they are pretty much everywhere you can think of. Now a local coffee shop in Ocala may be a little easier to rank for because its far less competition, therefore, the cost to manage local SEO would be drastically lower. Local SEO plans start at around $400 and can go as high as $2,000 per month.
Whether you’re a new business or you’ve been in business 20 years, local SEO is an affordable way for your business to get noticed in the Ocala area. When you invest into a reputable digital marketing agency who implements smart local SEO tactics, they are going to benefit your business in the long run. And when those tactics are done the correct way, it can produce a large amount of traffic and give your business the edge on all of your local competition.
Summarizing local SEO
Local SEO is one of the upmost important parts of marketing for your local business. Without it, you could be leaving tons of revenue on the table each and every single year. And I promise you, once you move forward and implement it the correct way, you will never do without it again.