The advantages of using a custom business email address
When you first start up your business, there are a lot of little things that are required in order to get started and one of these tasks are registering your business email address. Because our world is surrounded by technology and most people prefer email as their primary communication, it is highly recommended that you are setup professionally as possible and let me explain why.
What is a custom business email address?
A custom business email address uses your domain and allows you to choose any name extension to go along with it. For example, let’s look at our domain name, localbrandappeal.com. Once you register your own domain name online and choose your website hosting, you have access to create a custom email. For example, our main customer service email to our website is firstname.lastname@example.org. We have options to add as many emails as we want, whether its for each individually employee, our customer service department, sales, etc we can add up to many email address using our very own business website address.
Why should my business use a custom email?
When you choose to register your custom business email address, it awards your company with credibility and displays that you have an established company present. Customers tend to look for some sort of validity in a business before they decide to work with a business. Majority of small business owners these days seem to lean towards free email providers such as Gmail or yahoo because it’s easy to do. The downfall to using a free email provider is that it could take away value from your customer especially if they are looking to place a potential order online. While email providers such as Gmail, Yahoo, Hotmail and AOL are free, registering a domain name only costs around $10 and your email accounts are typically free depending on which hosting provider you decide to go with. In the end when it comes down to promoting your business and giving out your email for contact purposes, it looks much better to have an email such as email@example.com rather than firstname.lastname@example.org.
How Do I register and set up an email account?
If you don’t have any sort of web designing experience, don’t be alarmed. The process of registering a domain name and setting up your business email address is quite simple. Once you register your domain name, I would highly recommend going over to Site Grounds website and signing up for a hosting account. Once you set up your hosting account you can go into your email settings and create your custom email for your business.