What is Local SEO?
Local SEO is a strategy that helps local businesses gain more visibility in Google’s local search. If you are a business owner and you want to be found by customers in your area, then local SEO is for you. It doesn’t matter if your business offers a service or if you sell products, local SEO is going to help you be found. When customers find you, that means more calls and more calls turn into…. More REVENUE!
Have you noticed when you Google search something such as “Restaurant near me” for example, you will notice what is called a “map pack” or 3 pack that displays three businesses and their information on the left hand side followed by the Google map on the right. This is ideally where you want your business to be ranked.
How can our agency help your company?
Here at Local Brand Appeal, we take a slightly different approach than most companies. Our team focuses on finding what makes your business unique, why you do what you do and then we make a plan that will help us execute strategies that will put your business at the top. We’ll analyze your current online presence if any and identify opportunities that will drive up growth and revenue.
How does the local SEO process work?
The very first step is conducting a thorough inspection of your current website and Google my business profile. What we look for here is the structure of your website to ensure its optimized for SEO. For your Google my business profile, assuming you have one published already, we will go through and see what needs to be optimized and what areas need improvement on.
The next step is keyword research. Studying your competitors and the proper keywords are crucial. A high search ranking won’t mean anything if it’s for the wrong keyword. We will dive deep and conduct local research between you and your competitors to come up with relative keywords that are producing quality traffic and then turn them into customers. Do you ever wonder what your competitors are doing to convert their sales? Well leave that us to us. We will examine your competitors websites and Google business profile to figure out how exactly their achieving their search rankings.
How long until you see results?
With local SEO, you will need to understand that results do not happen overnight and it depends on the industry and competition. It’s recommended to set clear expectations from the start. If you are patient and willing to be successful, then SEO could be a great match. But if you’re impatient and expecting fast results overnight, then this is probably not the best option for you and you should probably look more into pay per click advertising. While it is common to see results within the first 6 months, there is really no set timeline because there are many factors. Most of the businesses we have worked with have seen a great amount of SEO gains around the 6 month mark and that required consistent SEO strategies.
A word that you will hear me mention a lot is consistency. Both traditional and local SEO require a lot of patience and consistency in order to see success in long-term growth. Think of it as going to the gym and trying to lose weight. We want the quickest and easiest way to lose weight even though we know it doesn’t happen like that. It requires discipline, consistent working out and proper diet. And it won’t happen in 1 or 2 months. Local SEO works the same way. You will notice small gains each month but it will take long-term consistency to really see the results that will make a difference between you and your competition. Local SEO is an investment that will pay off in the long run.